Fresh news
Real stories for leading fruit and vegetable companies in the sector.
How technology and experience help improve productivity, reduce operational stress, and make the best decisions in packaging plants.
Why is it almost impossible to plan fresh produce packing? (And how we managed to solve it)
In fresh produce pack-houses, as an order is finished on a line, the next one is decided because planning is more complex than in general industry. We have found companies that have been launching planning projects for 20 years that never come to fruition. They have even developed in-house solutions that don’t quite work. Here is how we achieved it.
A better alternative than planning in kilos
¿Can you imagine driving a car without speedometer and rear-view mirror? Pack-houses that only plan using information in kg/h are in disadvantage in front of those that plan every client order knowing its production duration in hours, minutes and seconds.
A day in a Fresh Produce pack-house with The Fresh Planner
Description of a day in a pack house of fresh produce working with The Fresh Planner.
Innovation: A question of survival
The accounting reality indicates that Spanish companies do not invest enough in innovation. Or maybe we don’t correctly account for investments in R&D&i and that’s why we don’t look good in the photo.
What do our clients ask for?
We have been talking to companies in the fruit and vegetable sector for a month and in each conversation we learn something new.
Learnings About Planning at Fruit Attraction Madrid 2025
At Fruit Attraction 2025, we confirmed that packaging planning has already become a real need for many fruit and vegetable companies.
Planning the packaging of fresh fruits and vegetables is now possible.
Planning the packaging of fresh fruits and vegetables is now possible thanks to a solution developed to improve productivity and decision-making on the production floor.