Smart planning
for fresh produce

We revitalize the fresh fruit and vegetable sector through new planning processes supported
by technology.

Yes, we plan

At The Fresh Planner, we understand that transforming the fresh produce industry isn’t about adding more complexity, but about leveraging technology that simplifies processes, connecting smart planning with agile fruit and vegetable packing.

This ensures every product reaches its best version, at the right time, with minimal waste

Because changing the future isn’t just about data or speed; it’s about unlocking the true potential of pack-houses.

“Fresh” isn’t just about the products we work with; it’s a mindset of planning through innovation. We turn the complexity of planning into something simple to integrate into any fresh produce operation.

Today, planning with freshness is the most revolutionary act

Less Chaos, more control.

We turn the operational complexity of a fresh produce pack-house into simple, automated, and coordinated processes. Save time, reduce errors, and boost efficiency from day one.

Planning today is protecting tomorrow.

Our solution minimizes waste, optimizes shifts and resources, and alerts of deviations.
It´s a management tool that starts a new way to improve your performance and service level.

Innovation down to earth.

We adapt to the reality of each pack-house without imposing external processes. We integrate technology gradually and personally, respecting the industry’s expertise.

Great strategy begins with a great plan.

Our platform turns planning into a strategic tool that improves profitability, allows scaling the business and generates certainty in future decisions.

Technology that speaks "human".

Behind every implementation is a dedicated team that speaks the same language as your pack-house. We provide continuous support, hands-on training, and solutions designed for people, not just for data.

Quick response, confident decisions.

The Fresh Planner provides real-time visibility to make quick, accurate decisions; even when market conditions, weather, or production change without warning.

We are the piece you´re missing

when your company business is Fresh Produce.

You have already tried to build a detailed production plan several times, although you have not succeeded yet.

You want to obtain a competitive advantage in the packaging process against your competitors.

Your pack-house works 9 or more months a year.

There are more than 20 packaging lines at the pack-house and at least 10 of them are automated.

You count with real-time data of every net you make or every box of finished product you pack.

Keep it fresh,
get in touch

Ready to plan?

Complete the form or connect with us at:

The Fresh Planner